Resalys interfaces with Experian Marketing Services to optimise your client data

Resalys, the tourism booking and management software, expands to include a new interface with data optimisation specialists Experian Marketing Services. This new partnership will allow tourism and outdoor accommodation operators to maximise the impact of their marketing campaigns.

With this partnership:

• Sequoiasoft integrates the Experian solution for validating contact details into its Resalys booking platform.
• You can now validate contact details in your booking system: restructuring, standardisation and validation of postal address, e-mail addresses and mobile numbers.
• You can extend these solutions to online forms, call centres, points of sale and more, for verification and validation of contact details in real time.
• You benefit from quick wins: financial savings (postal and SMS costs), e-mail deliverability and brand image, decrease in subscription abandonment and cutting of processing time in the call centre, single reliable database for more effective marketing campaigns, generation of revenue from the acquisition database, and more.

About Experian Marketing Services

Experian Marketing Services offer their data expertise, analytical know-how and various platforms in multiple regions throughout the globe. They bid to help professionals target and win over their clients more effectively, to increase the return on their investments in a lasting way.